The Soylent campaign site wrote (quote taken on 2nd June 2013):
"For many people, on many occasions, food is a hassle, especially when trying to eat well. Suppose we had a default meal that was the nutritional equivalent of water: cheap, healthy, convenient and ubiquitous. Soylent will be personalized for different body types and customizable based on individual goals. It allows one to enjoy the health benefits of a well balanced diet with less effort and cost."
There are clearly ramifications here regarding cutting down on food waste, furthermore resources could significantly be saved because the creation of Soylent minimises farming and production costs. The food is a synthesised, streamlined, refined, distilled, ultra-potent form of food.
There could also be significant health benefits, which will impact upon our scarce lifespans by making illnesses less likely. Gawker.com wrote (29th May 2013): "Rheinhart rattled off the benefits he's noticed since switching almost exclusively to a diet of Soylent: improved concentration and strength, weight loss."
Apparently, according to Boing Boing, the Soylent project was hosted via CrowdHoster, which allows people to create Kickstarter-esque pages. CNET, the LA-Times, and Vice.com have all reported on Soylent. Vice wrote:
"Soylent contains all of the nutritive components of a balanced diet, but with just a third of the calories and none of the toxins or cancer-causing stuff you'd usually find waiting to kill you in your lunch. Despite the fact it looks a bit like vomit, Soylent supposedly has the potential to change the entire world's relationship with food, so I spoke to Rob to find out how."
Finally, here's a video:
